Gavin McGowan, Principal
Gavin is an accomplished strategic leader with over 25 years of biopharmaceutical industry experience as an award-winning sales and marketing executive. He has extensive experience in sales force design, analytics, incentive programs, customer-relationship management (CRM) platforms and customer engagement programs, training, operations and most notably, building and leading high performing sales organizations within emerging and established biopharma companies.
Gavin has been instrumental in developing, training and optimizing successful sales engagement strategies including incorporating omni-channel marketing to create a unique customer experience for organizations both prior and during the pandemic that has enabled organizations to realize optimal performance in revenue and value generating partnerships.
His insights gleaned across a lifetime of sales force expansions & deployments have culminated in the development of a proprietary employee practices assessment model, enhancing risk management for sales organizations.
Throughout his career, Gavin has hired hundreds of pharmaceutical sales professionals and is recognized for his ability to identify and nurture talent.